coke zero

If there's one thing people are passionate about, it's their preferred diet soda. Which is exactly what we found out when we worked with Coca-Cola on launching the new formula'd Coca-Cola Zero Sugar. 

To convert the skeptical and oh-so-angsty customer base, we created a Coke Zero Taste Isolation Tank which enabled hardened fans to block out all the senses and focus on the taste. But more importantly, we were looking for them to admit they were wrong when they freaked out about the change.