unfollow trump

I had an idea: take away followers from Donald Trump's Twitter audience one follower at a time and turn that otherwise innocuous unfollow into a social petition.

Maybe this Unfollow movement would, in some capacity, demoralize his growing base.

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The microsite first prompted you to check your relationship to @realDonaldTrump

The microsite first prompted you to check your relationship to @realDonaldTrump

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And if you followed Trump on Twitter, it would generate a Tweet for you while also disconnecting your social relationship.  We kept a tally of the Unfollowers so every participation initiated would contribute to the social petition for those no longer paying attention to him.

And if you followed Trump on Twitter, it would generate a Tweet for you while also disconnecting your social relationship.

We kept a tally of the Unfollowers so every participation initiated would contribute to the social petition for those no longer paying attention to him.

The app was covered by adweek

The app was covered by adweek