SAMSUNG UNPACKED

Galaxy Unpacked is the single most important moment in Samsung's calendar year, the keynote that anchors the year's marketing spend, sets the press narrative, and signals the company's direction to the world.

I was the lead writer, working shoulder-to-shoulder with the Seoul team across months of drafts and time zones to write for five very different speakers: an American host with broadcast polish, a Korean engineering executive speaking carefully in English, and a product VP who had to make features feel like ideas among others. One script. Multiple voices. And the result? 40 million views on YouTube and counting.

Here is the complete presentation below.